Looking to further cement its position in India, South Korean tech major Samsung on Tuesday set up what is arguably the world’s largest mobile experience center in Bengaluru, barely two months after it opened its biggest mobile factory in Noida.
According to Mohandeep Singh, Senior Vice President, Mobile Business, Samsung India, the tech major is looking to become a part of the larger community in Bengaluru and this (experience center) is an extension of the firm’s “Make for India” endeavor.
Opera House, the 33,000 sq ft iconic building in the city’s central business district, has been given a facelift to showcase Samsung’s mobile devices and other consumer electronic products. It has a service center for phones and is equipped with high-speed public Wi-Fi. One will be able to enjoy VR experiences such as the 4D Sway Chair or the Whiplash Pulsar 4D chair that makes 360 degrees three-dimensional movements. One can slip into the role of a fighter pilot doing extreme aircraft stunts, or experience a space battle, or a roller coaster ride.
A recent survey in the city commissioned by Samsung, showed that a majority of residents of Bengaluru (81%) said they have had at least one ‘game changer’ idea, which could transform India’s work or leisure life, but one out of three does not know of a place in the city where they can network with like-minded people and mentors, and nurture their ideas.
India, which boasts more than a billion wireless connections, presents a lucrative opportunity for smartphone makers to expand beyond China and the United States where growth has slowed.